In short: Finpug (finpug.co.za) calls itself "a universal catalog of all loan offers". It does not lend and is not a financial organisation; it is a free website run by Livornica AM LLC in Armenia that lists offers from lenders and sends you to them. Amounts on the site run from R500 to R50 000, with repayment over 61 to 365 days and an annual cost of 0% to 36% depending on the lender. Some lenders in the catalogue advertise first loans "from 0.01% per day". Facts from finpug.co.za, checked 26 October 2026.
Key facts
| Finpug | |
|---|---|
| Describes itself as | A catalogue of loan offers — "does not grant microcredits or loans" |
| Operator | Livornica AM LLC, Republic of Armenia ("Powered by LIVORNICA.COM") |
| Amounts | Preset steps from R500 to R50 000, or any amount in between |
| Repayment | 61 – 365 days |
| Annual cost | 0% – 36%, set by the lender you pick |
| Promotions | First loans "from 0.01% per day" at some lenders |
| Fee for using the site | None |
| South African support line | None published |
Who is behind Finpug
The footer credits Livornica AM LLC, registered in Armenia, which also operates the Letocredit site in South Africa. The company lists only a partnership email (affiliate@livornica.com) and a contact form. Finpug has been online in South Africa since at least 2024.
How to use a catalogue safely
Finpug's own footer is clear that it is "not responsible for the actions, violations or interest rates of any lender". That puts the checking on you:
- Confirm each lender on the NCR's credit provider register (ncr.org.za).
- Judge the offer on the lender's pre-agreement quotation — the 0.01%-a-day headline usually applies to a small first loan only.
- Do not pay anyone a fee to process or release a loan.
