Hoovi is an Estonian alternative business lender for small and medium enterprises. The brand emphasises named account managers and phone support rather than anonymous automated scoring.
HOOVI Finance OÜ — registry 16020217, Laeva 2, Tallinn. Phone +372 5191 9192, Mon–Fri 9:00–17:00. CEO Karl Märka positions Hoovi as fast capital for entrepreneurs through personal communication, not long bank bureaucracy.
Finantsinspektsioon and licensing
Hoovi operates under finantseerimisasutuse tegevusluba nr. FFA000412 (stated on hoovi.ee). This is not the same as a KAVS consumer credit institution licence listed on Finantsinspektsioon krediidiandjad. Hoovi serves legal entities and FIEs — business credit, arvelduskrediit (revolving overdraft), üüritulu faktooring and secured products.
Verify before signing:
- Search 16020217 at ariregister.rik.ee.
- Confirm contract counterparty HOOVI Finance OÜ.
- Request written KKM and fee schedule for your product.
Hoovi checks Creditinfo and other registers during underwriting.
Distinction from Hoovi ärilaen
Creditdeals.io lists Hoovi ärilaen separately for the unsecured €1,000–50,000 business loan product. This hoovi-ee page describes the full Hoovi portfolio on hoovi.ee.
YMYL notice
Business borrowing affects cash flow; directors often sign personal guarantees. Read default and collateral clauses carefully.